Rap is a gimmick, but I'm for the hip-hop, the culture.

House, rap, R&B, disco rock, they are all part of hip-hop culture. Why you ain't playing Kraftwerk along with Jay-Z? That's hip-hop.

— Afrika Bambaataa

Hip-Hop itself, the culture, the way that it's going you could always see the effect that it has on basketball.

— Ryan Montgomery

Cutting and pasting is the essence of what hip-hop culture is all about for me. It's about drawing from what's around you, and subverting…

— DJ Shadow

I am a successful lecturer in physics for popular audiences. The real entertainment gimmick is the excitement, drama and mystery of the subject matter.…

— Richard P. Feynman

I didnt get arrested to show off my wild character. People say its a gimmick for all five of us to be different. Thats…

— Donnie Wahlberg

When you're in business, if you have some sort of gimmick it's a huge advantage.

— Barbara Corcoran

My direction has never really changed, because I don't think that you can really work gimmicks in gospel music. With gospel music, there is…

— Yolanda Adams

Anytime you run a gimmick offence, you're a little bit afraid - you're not sound in what you're doing in your base stuff.

— Richard Sherman

You've seen one gimmick, you've seen them all.

— Terrell Suggs

There's a lot of gimmick infringement out there, but that's cool. It's a compliment. But it all started right when I first came into…

— Hulk Hogan

Stop thinking 'outside the box' and look what is actually in the box first. You jump around from marketing gimmick to marketing gimmick without…

— Julie Ann Dawson

[Death is] a gimmick. It's the time-birth-death gimmick. Can't go on much longer, too many people are wising up.

— William S. Burroughs

Everybody is designing magic iPhone apps that do things that are really, really beautiful, but a really important thing about magic is that the…

— Penn Jillette

I don't want any gimmicks. The fact that people think that Whack is a gimmick is so crazy.

— Tierra Whack

Every technology that comes into filmmaking is first a gimmick. Think about sound with 'The Jazz Singer' or the first colour or surround sound…

— John Lasseter