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Sales is a business of relationships, and you must…

“Sales is a business of relationships, and you must cultivate customers with tenderness and love, like cabbages in winter, even if the customer is an egomaniacal asshole you want to hit with a shovel.” quote by Max Barry
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““Sales is a business of relationships, and you must cultivate customers with tenderness and love, like cabbages in winter, even if the customer is an egomaniacal asshole you want to hit with a shovel.””

Max Barry

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Business success relies on nurturing customer relationships with care, even with difficult clients.

In simple terms: Treat customers kindly, even the tough ones.

Key Takeaway

Cultivate empathy in sales.

Themes

relationships empathy customer service challenge

Mood

pragmatic humorous

Type

advice humorous

When to use this quote

  • sales training
  • client onboarding
  • retention strategies

Key Concepts

business ethics psychology conflict management

Questions to Reflect On

  • How can you maintain empathy with demanding clients?
  • What limits does empathy have in sales?
A Different Perspective

Hard customers may resist despite kindness.

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