The first thing you need to make clear to a client is that…
“The first thing you need to make clear to a client is that you aren't there to answer his wants but to answer his needs.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
The quote emphasizes that designers should prioritize client needs over superficial desires, focusing on functional solutions.
In simple terms: Design for needs, not wants.
Ask what problem truly needs solving.
Themes
Mood
Type
When to use this quote
- product development
- branding
- UX research
- consulting
Key Concepts
Questions to Reflect On
- What hidden need might your client have?
- How can you uncover true requirements?
Clients may not articulate their real needs.