Skip to content

The first thing you need to make clear to a client is that…

“The first thing you need to make clear to a client is that you aren't there to answer his wants but to answer his needs.” quote by Massimo Vignelli
Download Open image
“The first thing you need to make clear to a client is that you aren't there to answer his wants but to answer his needs.”

Massimo Vignelli

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The quote emphasizes that designers should prioritize client needs over superficial desires, focusing on functional solutions.

In simple terms: Design for needs, not wants.

Key Takeaway

Ask what problem truly needs solving.

Themes

design client relations needs assessment functionality communication

Mood

practical direct strategic

Type

business design consulting

When to use this quote

  • product development
  • branding
  • UX research
  • consulting

Key Concepts

human-centered design problem solving service orientation

Questions to Reflect On

  • What hidden need might your client have?
  • How can you uncover true requirements?
A Different Perspective

Clients may not articulate their real needs.

★ ★ ★ ★ ★ No ratings yet

More by Massimo Vignelli

Explore all 50 Massimo Vignelli quotes

More Answers quotes

Browse all 7,843 Answers quotes