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We do things much the same way as we did 50, 60 or even 70…

“We do things much the same way as we did 50, 60 or even 70 years ago. The answers may not be wrong, but we haven't experimented to see whether they are or not.” quote by Martin Sorrell
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“We do things much the same way as we did 50, 60 or even 70 years ago. The answers may not be wrong, but we haven't experimented to see whether they are or not.”

Martin Sorrell

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Relying on outdated methods limits innovation; experimentation is needed to validate old answers.

In simple terms: Old ways hinder progress; test them.

Key Takeaway

Question and test legacy practices.

Themes

innovation tradition risk learning

Mood

reflective critical

Type

advisory strategic

When to use this quote

  • product development
  • strategic planning
  • process improvement
  • technology adoption

Key Concepts

organizational change experimentation validation

Questions to Reflect On

  • What legacy practice could you test today?
  • How can you create safe space for experimentation?
A Different Perspective

New ideas may face resistance and resource constraints.

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