In just a few more years, the current homogenized ‘voice’…
![“In just a few more years, the current homogenized ‘voice’ of business—the sound of mission statements and brochures—will seem as contrived and artificial as the language of the 18th century French court.…[C]ompanies that speak in the language of the pitch, the dog-and-pony show, are no longer…” quote by Luke Sullivan](https://sms4smile.com/q/i/69e/luke-sullivan-99215_goals_in-just-a-few-more-years-the-current-hom_2627388.jpg)
““In just a few more years, the current homogenized ‘voice’ of business—the sound of mission statements and brochures—will seem as contrived and artificial as the language of the 18th century French court.…[C]ompanies that speak in the language of the pitch, the dog-and-pony show, are no longer speaking to anyone.”4””
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Corporate language is becoming artificial, echoing outdated courtly speech, and loses genuine connection.
In simple terms: Business talk feels fake and old-fashioned.
Key Takeaway
Prioritize authentic communication.
Themes
communication
authenticity
business
Mood
critical
insightful
Type
Goals:0
Voice:0
Mission Statements:0
Voice Business:0
Homogenized Voice:0
Language Pitch:0
Ompanies Speak:0
When to use this quote
- advertising
- team meetings
Key Concepts
marketing language
corporate culture
Questions to Reflect On
- How can companies sound genuine?
- What replaces contrived language?