Service journalists. That's how an editor-in-chief…
““Service journalists. That's how an editor-in-chief described us to a roomful of corporate communicators. We are, he said, purveyors of ideas, of information and inspiration through writing intended to produce a positive response. Call what we do, then, action journalism. Transcending the mere delivery of information, it is writing with the expectation that our readers will act as a result of reading our words. And because of what we expect from them as a result of our efforts, a huge difference separates our kind of writing from the standard journalist's. They report and analyze. We report and advocate. They help sell newspapers and magazines. We help achieve organizational goals by influencing action. We create and enhance employee, shareholder, and customer confidence, build faith in corporate leadership, pride in its products. We heighten employee morale, foster belief in our company's intrinsic worth and trust in its mission. Ours is journalism with a definite slant, specific points of view, ulterior motives, particular objectives, all tilted toward the company, institution, association, or agency employing us.””
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Action journalism blends reporting with advocacy to influence behavior, aligning with corporate goals and shaping perception.
In simple terms: Journalism can be purposeful advocacy.
Key Takeaway
Use writing to inspire action.
Themes
journalism
advocacy
influence
corporate communication
ethics
Mood
assertive
critical
Type
Journalism:1
Journalists:1
Writing:1
Employee Morale:1
Journalists Editor:0
Action Journalism:1
Service Journalists:1
Mission Journalism:1
When to use this quote
- marketing
- public relations
- media strategy
Key Concepts
action journalism
mission-driven writing
persuasion tactics
Questions to Reflect On
- When does advocacy cross into propaganda?
- How to balance truth and influence?
A Different Perspective
Bias may undermine credibility.