While Gstaad is one of the wealthiest places you can set…

““While Gstaad is one of the wealthiest places you can set foot in, unlike many similarly upscale spots, farming is not only tolerated here but considered culturally indispensable and a most honorable profession. That’s the reason for the zoning and why cows always have the right of way. The main street through the center of downtown is rightly known as the Promenade, and it is where many newly minted locals go show off their Ferraris and Bentleys and fur coats, while shopping for jewelry, watches, and more fur coats in the boutiques. Cheese making in the Alps is largely seasonal, and like many other mountain towns in Switzerland, the cows have to pass through town when they come down from the mountains in the fall and return in the spring. Usually there is a designated day each season when the streets close to traffic for this migration, but not in Gstaad, where each farmer chooses when to move his herd, and in the fall, cows might block traffic on the Promenade for ten straight days. Each time they come through, the government sends a special cleaning crew to follow, because cheese making is that important here, not so much economically as culturally. That is why some fifty-two mountain peaks around Gstaad are privately owned, not by Russian billionaires, or ski resort operators, but rather by multigenerational farming families like the Bachs.””

— Larry Olmsted