Solidarity with local communities lies at the heart of…
““Solidarity with local communities lies at the heart of culture-centered public relations because it seeks to co-create local narratives that have otherwise been erased from the mainstream public spheres (de Sousa Santos, Nunes, and Meneses, 2008). Local voices offer entry points for co-creating narratives that have otherwise been erased. It is through the re-appropriation of the community as a site of resistance as opposed to a site of neoliberal governance that new meaning structures are articulated (Beverly, 2004a,b; Spivak, 1988a,b; Tihuwai Smith, 2006). It is through these new meanings narrated at local community levels that the scientific modernist discourses of neoliberalism are disrupted. For instance, to the large-scale funding of the Human Genome Diversity Project (HGDP) with the goal of mapping””
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Local community solidarity is essential for culture‑focused PR, co‑creating narratives that resist neoliberal erasure.
In simple terms: Community voices help rebuild narratives erased by mainstream.
Key Takeaway
Engage locals in narrative creation.
Themes
community
culture
public relations
solidarity
neoliberal critique
Mood
inspirational
critical
Type
academic
theoretical
When to use this quote
- non‑profit campaigns
- grassroots activism
- media strategy
Key Concepts
narrative co‑creation
resistance
social justice
identity politics
Questions to Reflect On
- How can marginalized voices be amplified?
- What barriers exist in co‑creation?
A Different Perspective
Implementation can be hindered by power structures.