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Back in the 19th century, our marketing folks decided to…

“Back in the 19th century, our marketing folks decided to play up the refined usage angle because prescriptivism was very popular: our dictionary is where you go to learn anything about anything. That really set the tone in North America for how people responded to dictionaries.” quote by Kory Stamper
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“Back in the 19th century, our marketing folks decided to play up the refined usage angle because prescriptivism was very popular: our dictionary is where you go to learn anything about anything. That really set the tone in North America for how people responded to dictionaries.”

Kory Stamper

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The quote describes how 19th‑century marketers framed dictionaries as authoritative sources, shaping public perception of them as comprehensive knowledge hubs.

In simple terms: Marketers promoted dictionaries as ultimate reference guides, influencing how North Americans view them.

Key Takeaway

Recognize the power of framing in shaping product perception.

Themes

marketing language perception authority culture

Mood

reflective analytical

Type

observational critical

When to use this quote

  • advertising campaigns
  • educational publishing
  • public library outreach
  • digital reference platforms

Key Concepts

branding lexicography information authority

Questions to Reflect On

  • How does framing affect trust in information sources?
  • What alternatives challenge the dictionary’s authority?
A Different Perspective

The framing may overlook the diversity of knowledge sources beyond dictionaries.

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