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We [H&M] believe that growth, profit and sustainability…

“We [H&M] believe that growth, profit and sustainability are not contradictory. Our ambition is to be a fair and profitable company, because otherwise we couldn't open any new stores, we couldn't produce new designs and no new jobs would be created. H&M would soon cease to exist.” quote by Karl-Johan Persson
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“We [H&M] believe that growth, profit and sustainability are not contradictory. Our ambition is to be a fair and profitable company, because otherwise we couldn't open any new stores, we couldn't produce new designs and no new jobs would be created. H&M would soon cease to exist.”

Karl-Johan Persson

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

He asserts that growth, profit, and sustainability can coexist, and that neglecting any leads to business failure.

In simple terms: Growth, profit, sustainability must align.

Key Takeaway

Balance profit with sustainability.

Themes

business sustainability profitability

Mood

optimistic pragmatic

Type

strategic inspirational

When to use this quote

  • Retail strategy
  • Store expansion
  • Product design

Key Concepts

Triple bottom line Corporate responsibility

Questions to Reflect On

  • How can sustainability drive growth?
  • What trade‑offs are acceptable?
A Different Perspective

Balancing may reduce short‑term profits.

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