What you measure affects what you do. If you don't measure…
“What you measure affects what you do. If you don't measure the right thing, you don't do the right thing.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
He asserts that the metrics we choose shape our actions; measuring the wrong things leads to misguided efforts, emphasizing the power of proper measurement in guiding behavior.
In simple terms: Metrics drive behavior.
Choose the right metrics.
Themes
Mood
Type
When to use this quote
- business strategy
- public policy
- personal goal setting
- performance reviews
- research design
Key Concepts
Questions to Reflect On
- What should we measure to reflect true value?
- How do metrics influence incentives?
Over‑reliance on metrics can ignore qualitative factors.