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Ready made opinions can be distributed day by day through…

“Ready made opinions can be distributed day by day through the press, radio, and so on, again and again, till they reach the nerve cell and implant a fixed pattern in the brain. Consequently, guided public opinion is the result, according to Pavlovian theoreticians, of good propaganda technique…” quote by Joost Meerloo
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“Ready made opinions can be distributed day by day through the press, radio, and so on, again and again, till they reach the nerve cell and implant a fixed pattern in the brain. Consequently, guided public opinion is the result, according to Pavlovian theoreticians, of good propaganda technique, and the polls [are] a verification of the temporary successful action of the Pavlovian machinations on the mind.”

Joost Meerloo

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Repeated propaganda implants ideas into minds, shaping public opinion through Pavlovian conditioning.

In simple terms: Constant messaging can condition people to accept certain views.

Key Takeaway

Question sources and seek diverse perspectives to avoid mental manipulation.

Themes

propaganda psychology media influence

Mood

critical analytical

Type

political educational

When to use this quote

  • political campaigns
  • media literacy education
  • advertising
  • social media algorithms

Key Concepts

conditioned response public opinion formation

Questions to Reflect On

  • How does repeated exposure affect belief formation?
  • What defenses protect against subconscious persuasion?
A Different Perspective

Even without overt propaganda, subtle cues can bias thinking.

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