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When something online is free, you're not the customer…

“When something online is free, you're not the customer, you're the product.” quote by Jonathan Zittrain
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“When something online is free, you're not the customer, you're the product.”

Jonathan Zittrain

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Free online services profit from user data, making users the product rather than customers.

In simple terms: Free services turn users into products.

Key Takeaway

Guard your data and consider paid alternatives.

Themes

privacy economics digital rights

Mood

cautious inquisitive critical

Type

ethical informative

When to use this quote

  • social media use
  • online subscriptions
  • data sharing
  • app selection

Key Concepts

surveillance capitalism data monetization consumer awareness

Questions to Reflect On

  • Do you understand how your data is used?
  • What trade-offs are you willing to accept?
A Different Perspective

Free services may still provide value despite data use.

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