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If something is not good enough, stop doing it.

“If something is not good enough, stop doing it.” quote by Jonathan Ive
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“If something is not good enough, stop doing it.”

Jonathan Ive

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

When a product fails to meet standards, it should be abandoned rather than wasted.

In simple terms: Stop working on things that aren’t good enough.

Key Takeaway

Cut losses early.

Themes

design standards quality control efficiency

Mood

critical pragmatic

Type

guidance philosophical

When to use this quote

  • prototype testing
  • team reviews
  • budget meetings
  • project pivots

Key Concepts

minimalism design thinking product lifecycle

Questions to Reflect On

  • Is the project truly unfixable?
  • What criteria define “good enough”?
A Different Perspective

Stopping may overlook potential for improvement with

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