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People go to the front page of BuzzFeed partly because…

“People go to the front page of BuzzFeed partly because they've seen a bunch of things in their stream, and they're like, 'Oh, I like this site. Why don't I go to the source?' I think that happens. But also people are going to look for something to share.” quote by Jonah Peretti
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“People go to the front page of BuzzFeed partly because they've seen a bunch of things in their stream, and they're like, 'Oh, I like this site. Why don't I go to the source?' I think that happens. But also people are going to look for something to share.”

Jonah Peretti

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

People visit popular aggregators after seeing content elsewhere, then seek the original source, but also look for shareable material.

In simple terms: People go to BuzzFeed after seeing stuff elsewhere, then look for the source or something to share.

Key Takeaway

Recognize both curiosity and desire to share when curating content.

Themes

media consumption sharing curation digital behavior

Mood

curious analytical

Type

observational insightful

When to use this quote

  • researching news sources
  • creating social media posts
  • educational content curation
  • marketing campaigns

Key Concepts

information seeking social sharing viral content

Questions to Reflect On

  • How does platform design influence source discovery?
  • What motivates users to share versus seek originals?
A Different Perspective

Not all users will find the original source easily; some content may be locked behind paywalls.

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