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Ben and I built Ben & Jerry’s on the idea that business…

“Ben and I built Ben & Jerry’s on the idea that business has a responsibility to the community and environment If you open up the mind, the opportunity to address both profits and social conditions are limitless. It’s a process of innovation If we were going to have a business we were going to have…” quote by Jerry Greenfield
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“Ben and I built Ben & Jerry’s on the idea that business has a responsibility to the community and environment If you open up the mind, the opportunity to address both profits and social conditions are limitless. It’s a process of innovation If we were going to have a business we were going to have one that was consistent with our values We measured our success not just by how much money we made, but by how much we contributed to the community. It was a two-part bottom line.”

Jerry Greenfield

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The quote emphasizes that business should balance profit with social and environmental responsibility, creating a dual-bottom‑line model.

In simple terms: Businesses should serve both profit and community.

Key Takeaway

Align profit with purpose.

Themes

business ethics social entrepreneurship environmental stewardship

Mood

inspirational practical

Type

business motivational

When to use this quote

  • startup planning
  • product development
  • community outreach
  • policy advocacy

Key Concepts

sustainability corporate social responsibility dual bottom line

Questions to Reflect On

  • How can companies measure social impact?
  • What trade‑offs exist between profit and purpose?
A Different Perspective

Implementation can be costly and complex.

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