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If you want people to do something new, you have to make…

“If you want people to do something new, you have to make it rewarding for them creatively and financially.” quote by Jeffrey Katzenberg
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“If you want people to do something new, you have to make it rewarding for them creatively and financially.”

Jeffrey Katzenberg

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Innovation requires both creative and financial incentives to motivate people to try new things.

In simple terms: Reward creativity and money to inspire novelty.

Key Takeaway

Design incentives that blend artistic freedom with profit.

Themes

motivation innovation incentives

Mood

optimistic strategic

Type

business inspirational

When to use this quote

  • product development
  • startup culture
  • team management
  • R&D funding
  • marketing campaigns

Key Concepts

behavioral economics creative leadership

Questions to Reflect On

  • What rewards best spark your creativity?
  • How to balance profit with artistic integrity?
A Different Perspective

Over‑emphasis on profit may stifle creativity.

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