I specialise in taking teams of designers, psychologists…
“I specialise in taking teams of designers, psychologists, usability experts, sociologists and ethnographers into the field. It's called 'corporate anthropology,' but personally I'm more comfortable with 'design research,' because I'm not an anthropologist by training.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
He works with interdisciplinary teams to study real‑world behavior, preferring design research over formal anthropology.
In simple terms: Study people in context.
Focus on practical insight.
Themes
Mood
Type
When to use this quote
- product development
- service design
- market research
- policy making
Key Concepts
Questions to Reflect On
- How does field observation improve design?
- When is formal anthropology essential?
Lack of formal training may limit academic credibility.