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I specialise in taking teams of designers, psychologists…

“I specialise in taking teams of designers, psychologists, usability experts, sociologists and ethnographers into the field. It's called 'corporate anthropology,' but personally I'm more comfortable with 'design research,' because I'm not an anthropologist by training.” quote by Jan Chipchase
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“I specialise in taking teams of designers, psychologists, usability experts, sociologists and ethnographers into the field. It's called 'corporate anthropology,' but personally I'm more comfortable with 'design research,' because I'm not an anthropologist by training.”

Jan Chipchase

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

He works with interdisciplinary teams to study real‑world behavior, preferring design research over formal anthropology.

In simple terms: Study people in context.

Key Takeaway

Focus on practical insight.

Themes

design research anthropology interdisciplinary

Mood

analytical curious

Type

explanatory professional

When to use this quote

  • product development
  • service design
  • market research
  • policy making

Key Concepts

human‑centered design ethnography

Questions to Reflect On

  • How does field observation improve design?
  • When is formal anthropology essential?
A Different Perspective

Lack of formal training may limit academic credibility.

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