It's like heroin: You do a little and you want a little…
“It's like heroin: You do a little and you want a little bit more. Raising prices is the easy way.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
People become addicted to incremental gains, so small increases in price can trigger a cycle of higher demand and higher prices.
In simple terms: Small rewards lead to bigger cravings.
Beware of incremental price hikes.
Themes
Mood
Type
When to use this quote
- retail pricing
- subscription services
- online marketplaces
- marketing strategies
Key Concepts
Questions to Reflect On
- How do small price changes affect perceived value?
- Can you resist incremental price increases?
Higher prices may reduce long‑term customer loyalty.