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If we deliver on those promises, we'll have done our job…

“If we deliver on those promises, we'll have done our job, and we did it with PSOne, and we certainly did it with PS2, and we are about to do it very rapidly with PSP. This is a whole new business for us, in terms of the handheld market, and we're going about it the right way.” quote by Ian Jackson
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“If we deliver on those promises, we'll have done our job, and we did it with PSOne, and we certainly did it with PS2, and we are about to do it very rapidly with PSP. This is a whole new business for us, in terms of the handheld market, and we're going about it the right way.”

Ian Jackson

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The speaker claims that delivering on promises across multiple console generations demonstrates success and a strategic approach to entering the handheld market.

In simple terms: Keeping promises shows success and a good strategy for new markets.

Key Takeaway

Follow through on commitments.

Themes

strategy innovation market entry

Mood

confident optimistic

Type

business marketing

When to use this quote

  • launching handheld devices
  • expanding console line
  • meeting consumer expectations

Key Concepts

product development brand continuity

Questions to Reflect On

  • How will you ensure quality in rapid releases?
  • What risks exist when expanding to new platforms?
A Different Perspective

Success depends on execution quality, not just promises.

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