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Every study that's been done on email marketing has shown…

“Every study that's been done on email marketing has shown that increased frequency brings better results. If you're only emailing somebody once a month, they'll forget you.” quote by Ian Brodie
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“Every study that's been done on email marketing has shown that increased frequency brings better results. If you're only emailing somebody once a month, they'll forget you.”

Ian Brodie

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Frequent, relevant emails keep a brand top‑of‑mind, improving engagement.

In simple terms: Email often boosts engagement.

Key Takeaway

Send regular, valuable emails.

Themes

marketing communication frequency engagement

Mood

strategic optimistic

Type

advice informational

When to use this quote

  • newsletter planning
  • customer retention strategies
  • sales outreach

Key Concepts

consumer behavior digital marketing relationship management

Questions to Reflect On

  • How often should you email without annoying?
  • What content keeps emails valuable?
A Different Perspective

Risk of audience fatigue if not balanced.

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