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Though some still see the Internet, for example, as a…

“Though some still see the Internet, for example, as a democratic structure for international individual expression, it is more realistic to recognize it as only the latest technological vehicle to be turned, sooner or later, to corporate advantage - for advertising, marketing and general corporate…” quote by Herbert Schiller
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“Though some still see the Internet, for example, as a democratic structure for international individual expression, it is more realistic to recognize it as only the latest technological vehicle to be turned, sooner or later, to corporate advantage - for advertising, marketing and general corporate aggrandizement.”

Herbert Schiller

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

He argues the internet is a corporate tool, not a true democratic platform.

In simple terms: Internet serves corporate interests over democracy.

Key Takeaway

Critically assess digital platforms.

Themes

technology corporatism democracy

Mood

analytical critical

Type

academic commentary

When to use this quote

  • online marketing
  • policy advocacy
  • media literacy

Key Concepts

media theory critical analysis

Questions to Reflect On

  • How can we reclaim digital spaces?
  • What alternatives exist?
A Different Perspective

Not all internet uses are corporate.

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