Communication is the continuation of business by other…
““Communication is the continuation of business by other means. The business objective (or in the case of government or not-for-profit, the organizational objective) is the overriding goal, and communication is merely one of the means of achieving it. And means can never be considered in isolation from their purposes.””
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Communication serves as a tool to achieve broader organizational goals, not an end in itself.
In simple terms: Communication is a means, not the goal.
Key Takeaway
Align messages with objectives.
Themes
strategy
communication
purpose
Mood
analytical
focused
Type
strategic
practical
When to use this quote
- marketing campaigns
- public relations
- policy advocacy
- internal memos
Key Concepts
organizational goals
means-end analysis
Questions to Reflect On
- How do you ensure communication supports your purpose?
- What metrics reveal alignment?
A Different Perspective
Overemphasis on tactics can obscure core mission.