The people in business must understand what they can…
“The people in business must understand what they can achieve with designers. Designers have to understand that they really must deliver to business not just beautification, or another form of it, but substantial change.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Design must deliver real business value, not just aesthetics, to drive substantial change.
In simple terms: Design should solve business problems.
Focus design on measurable impact.
Themes
Mood
Type
When to use this quote
- product development
- marketing
- corporate transformation
Key Concepts
Questions to Reflect On
- How can designers prove ROI?
- What metrics best capture design impact?
Balancing creativity with business metrics can stifle innovation.