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It is not with low prices-but on the contrary-it is with…

“It is not with low prices-but on the contrary-it is with improved quality we cannot only hold the market, but improve it.” quote by Hans Wilsdorf
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“It is not with low prices-but on the contrary-it is with improved quality we cannot only hold the market, but improve it.”

Hans Wilsdorf

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Quality improvements drive market dominance more than low prices.

In simple terms: Quality beats cheapness.

Key Takeaway

Invest in quality to grow market share.

Themes

quality competition market strategy

Mood

strategic analytical

Type

business marketing

When to use this quote

  • product launch
  • brand repositioning
  • pricing strategy

Key Concepts

value proposition consumer perception

Questions to Reflect On

  • How can you balance price and quality?
  • What risks arise from focusing solely on price?
A Different Perspective

Low prices may attract short‑term buyers but can erode brand equity.

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