Skip to content

Frank O’Brien is the founder of Conversations, a marketing…

“Frank O’Brien is the founder of Conversations, a marketing services company based in New York that has been named to the Inc. 500/5000 List of “America’s Fastest Growing Private Companies.” In response to the frenetic pace of today’s workplace he has initiated a radical practice. Once a month he…” quote by Greg McKeown
Download Open image
““Frank O’Brien is the founder of Conversations, a marketing services company based in New York that has been named to the Inc. 500/5000 List of “America’s Fastest Growing Private Companies.” In response to the frenetic pace of today’s workplace he has initiated a radical practice. Once a month he gathers each employee of his fifty-person company into a room for a full day. Phones are prohibited. E-mail is outlawed. There is no agenda. The purpose of the meeting is simply to escape to think and to talk. Mind you, he doesn’t hold this meeting on the middle Friday of the month, when productivity might be sluggish and people aren’t getting any “real work” done anyway. He holds this daylong meeting on the first Monday of the month. The practice isn’t just an internal discipline either: even his clients know not to expect a response on this “Do-Not-Call-Monday.”1 He does this because he knows his people can’t figure out what is essential if they’re constantly on call. They need space to figure out what really matters. He wrote: “I think it’s critical to set aside time to take a breath, look around, and think. You need that level of clarity in order to innovate and grow.””

Greg McKeown

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Leaders need regular, distraction‑free time to reflect, prioritize, and foster innovation.

In simple terms: Take breaks to think clearly and grow.

Key Takeaway

Schedule weekly unplugged reflection.

Themes

leadership focus innovation

Mood

thoughtful inspirational

Type

advice leadership

When to use this quote

  • team meetings
  • personal planning
  • client communication
  • strategic retreats

Key Concepts

mindfulness prioritization organizational health

Questions to Reflect On

  • How can you protect reflection time without harming deadlines?
  • What habits support sustained clarity?
A Different Perspective

May interrupt urgent tasks and reduce short‑term output.

★ ★ ★ ★ ★ No ratings yet

More by Greg McKeown

Explore all 76 Greg McKeown quotes

More Business quotes

Browse all 39,016 Business quotes