We need [retail] shelf space to serve as our deep space…
![“We need [retail] shelf space to serve as our deep space. We are going to put things there and invite the consumer to give it a try…Most consumers engage in variety seeking, in any case. Why not invite them to pursue it within a purchase instead of across purchases?” quote by Grant McCracken](https://sms4smile.com/q/img-quotes/5e3/grant-mccracken-81705_customer_we-need-retail-shelf-space-to-serve-as-o_506979.jpg)
““We need [retail] shelf space to serve as our deep space. We are going to put things there and invite the consumer to give it a try…Most consumers engage in variety seeking, in any case. Why not invite them to pursue it within a purchase instead of across purchases?””
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Brands should treat retail shelves as expansive platforms, encouraging consumers to explore variety within a single purchase.
In simple terms: Use shelves as a space for varied consumer choices.
Key Takeaway
Design retail experiences that invite exploration.
Themes
marketing
consumer behavior
retail strategy
Mood
analytical
strategic
Type
insightful
practical
When to use this quote
- store layout
- product placement
- promotional campaigns
- consumer research
Key Concepts
variety seeking
choice architecture
Questions to Reflect On
- How can you simplify choice without limiting variety?
- What incentives encourage in‑store experimentation?
A Different Perspective
Consumers may feel overwhelmed by too many options.