There will be times when you’ll have to handle the buyer…
““There will be times when you’ll have to handle the buyer on money. Sometimes I remind a person, “While I agree it’s a lot of money for a gift, there’s no shortage of money on this planet. But there is a shortage of people who’ve found the love of their life and who know how to show their appreciation for that person. Be grateful you’ve got someone to love. Now, how would you like to handle this?” Now that’s selling! If the buyer is totally convinced it’s right, he will chew off his own foot to have it!””
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
The speaker emphasizes that true value lies in love and appreciation, not money, and that genuine conviction can drive customers to extreme actions.
In simple terms: Love and appreciation outweigh money; conviction fuels buying.
Focus on emotional connection, not price.
Themes
Mood
Type
When to use this quote
- sales pitch
- relationship building
- gift buying
- high‑ticket closing
- personal gratitude
Key Concepts
Questions to Reflect On
- How can you balance emotional appeal with ethical persuasion?
- What limits exist when using love as a sales trigger?
Customers may act irrationally if they feel deeply convinced, leading to potential buyer’s remorse.