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In a lot of ways, a lot of smells that aren't necessarily…

“In a lot of ways, a lot of smells that aren't necessarily edible smell good, and they remind you of certain aspects of food. So making those associations with what smells good or smells a certain way and pairing that with actual edible ingredients is one avenue that we take creatively.” quote by Grant Achatz
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“In a lot of ways, a lot of smells that aren't necessarily edible smell good, and they remind you of certain aspects of food. So making those associations with what smells good or smells a certain way and pairing that with actual edible ingredients is one avenue that we take creatively.”

Grant Achatz

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Smell triggers memory of food, inspiring creative ingredient pairings and new dishes

In simple terms: Smell reminds us of food, sparking creative cooking ideas

Key Takeaway

Use scent memory to innovate recipes

Themes

creativity cuisine memory

Mood

inspired curious

Type

culinary creative

When to use this quote

  • menu development
  • food photography
  • product packaging
  • restaurant concept design

Key Concepts

Gustatory perception associative learning

Questions to Reflect On

  • How can you capture a scent memory in a dish?
  • What scents evoke the strongest food memories for you?
A Different Perspective

Scent associations can be subjective and may not translate for all diners

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