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What you measure and reward is what you're going to get.

“What you measure and reward is what you're going to get.” quote by Gordon Bethune
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“What you measure and reward is what you're going to get.”

Gordon Bethune

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Reward systems shape behavior; what you incentivize determines outcomes.

In simple terms: What you reward, you get.

Key Takeaway

Align incentives with desired results.

Themes

leadership management incentives behavior

Mood

analytical critical

Type

advice philosophical

When to use this quote

  • business strategy
  • team performance
  • policy design

Key Concepts

organizational behavior performance management systems thinking

Questions to Reflect On

  • What are you currently rewarding?
  • Are those rewards fostering the right behavior?
A Different Perspective

Misaligned rewards can create unintended consequences.

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