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Whatever business you're in - it doesn't matter - it's…

“Whatever business you're in - it doesn't matter - it's going to commoditize over time. It's going to devalue. You've got to keep moving it to a higher value.” quote by Ginni Rometty
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“Whatever business you're in - it doesn't matter - it's going to commoditize over time. It's going to devalue. You've got to keep moving it to a higher value.”

Ginni Rometty

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Businesses naturally become commoditized, losing distinct value; to stay profitable, continuously upgrade offerings to higher value propositions.

In simple terms: Businesses lose uniqueness over time; keep improving value.

Key Takeaway

Upgrade value continuously.

Themes

business strategy value creation innovation competition growth

Mood

strategic forward‑looking

Type

motivational inspirational

When to use this quote

  • product development
  • service enhancement
  • pricing strategy
  • market positioning

Key Concepts

commoditization value chain strategic renewal

Questions to Reflect On

  • How can you add value without losing core identity?
  • What risks arise when constantly shifting to higher value?
A Different Perspective

Higher value requires investment and may alienate existing customers.

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