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I think, particularly in our tech industry, this is an…

“I think, particularly in our tech industry, this is an industry that has violent innovation and then commoditization, and it's a cycle of innovation/commoditization.” quote by Ginni Rometty
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“I think, particularly in our tech industry, this is an industry that has violent innovation and then commoditization, and it's a cycle of innovation/commoditization.”

Ginni Rometty

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Innovation cycles involve breakthrough advances followed by widespread adoption and price reduction, repeating over time.

In simple terms: New tech first disrupts, then becomes common.

Key Takeaway

Embrace change and anticipate commoditization.

Themes

innovation commoditization technology economics

Mood

optimistic analytical

Type

business strategic

When to use this quote

  • startup launches
  • enterprise adoption
  • investment strategy
  • policy making

Key Concepts

disruptive innovation market diffusion product lifecycle

Questions to Reflect On

  • How can firms sustain advantage after commoditization?
  • What policies support continual innovation?
A Different Perspective

Rapid commoditization can stifle further R.

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