In 1997, I was working with Greg Wilson of Red Ball Tiger…
“In 1997, I was working with Greg Wilson of Red Ball Tiger, our ad agency at the time, when he came up with an addition to the famous slogan 'I guarantee it' that I was known for saying.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Adding to “I guarantee it” created a memorable, confident brand promise.
In simple terms: Brand promise reinforced.
Key Takeaway
Craft clear, confident slogans.
Themes
marketing
branding
confidence
Mood
strategic
creative
Type
business
advertising
When to use this quote
- campaign creation
- copywriting
- product launch
- client pitches
Key Concepts
advertising strategy
brand identity
Questions to Reflect On
- How to ensure promises are deliverable?
- What tone fits your brand?
A Different Perspective
Over‑promising can backfire.