Every man has his price. This is not true. But for every…
“Every man has his price. This is not true. But for every man there exists a bait which he cannot resist swallowing. To win over certain people to something, it is only necessary to give it a gloss of love of humanity, nobility, gentleness, self-sacrifice - and there is nothing you cannot get them to swallow. To their souls, these are the icing, the tidbit; other kinds of souls have others.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
People are motivated by irresistible appeals that align with their deepest values; presenting ideas as noble or self‑sacrificial can compel compliance.
In simple terms: Appeals to core values can override self‑interest.
Framing ideas as virtuous makes them irresistible.
Themes
Mood
Type
When to use this quote
- political speeches
- marketing campaigns
- religious preaching
- charitable fundraising
- leadership persuasion
Key Concepts
Practical Applications
- designing persuasive messages
- crafting ethical narratives
Questions to Reflect On
- How do personal values shape susceptibility to persuasion?
- When does moral framing become manipulation?
Not all individuals are equally swayed by moral framing; some resist regardless of appeal.