There, in the “Early Days” section, is a photo the company…
““There, in the “Early Days” section, is a photo the company sent to customers who purchased the flower deal. All fifteen Groupon employees, with Mason front and center, are standing behind a white poster board sporting a message inked in black marker: “We’re sorry!! —your friends [at] Groupon.” “The response we got back was, ‘Holy shit, there’s actually real people at that company,””
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
The company apologized humorously for a botched promotion, revealing real staff behind the brand.
In simple terms: A funny apology showed real people at the company.
Acknowledge mistakes with humor.
Themes
Mood
Type
When to use this quote
- marketing campaign
- customer service
- public relations
Key Concepts
Questions to Reflect On
- How can humor balance accountability?
- When is a sincere apology better?
Humor may not satisfy all offended parties.