I think the future fashion will be more and more…
“I think the future fashion will be more and more separated-like, on one side would be big distribution, and on the other side there will be high-level prêt-à-porter and couture. I mean, the prêt-à-porter is already couture in a way for the prices and the way that it's made. The big distribution will allow people to dress in a fashionable way, so this could be for everybody. This part of the big distribution will be stronger and stronger, but the other part we are coming up on is more and more rich people, because we are always thinking about Europe and about America.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Fashion will split into mass-market distribution and elite couture, making style accessible while preserving high-end exclusivity.
In simple terms: Fashion will divide into cheap mass and expensive elite.
Key Takeaway
Embrace both broad access and luxury niches.
Themes
fashion
accessibility
luxury
market segmentation
consumer culture
Mood
optimistic
analytical
strategic
Type
advisory
trend analysis
When to use this quote
- mass market brands
- high-end runway shows
- designer collaborations
- regional fashion weeks
Key Concepts
mass market
couture
price differentiation
global trends
democratization of style
Questions to Reflect On
- How can brands balance wide accessibility with maintaining exclusivity?
- What risks arise when couture becomes mainstream?
A Different Perspective
Mass market may dilute brand prestige; luxury may become less exclusive.