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...and the smells, you know, the smells- I mean, if only…

“...and the smells, you know, the smells- I mean, if only our customers knew; they haven't got a clue about the greatness of these things when they buy them the next morning; you see, when the muffins come down the conveyor belt, and they're thrown from their pockets in the rack pans as the belt…” quote by Evan Dara
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““...and the smells, you know, the smells- I mean, if only our customers knew; they haven't got a clue about the greatness of these things when they buy them the next morning; you see, when the muffins come down the conveyor belt, and they're thrown from their pockets in the rack pans as the belt turns down-well, this paddlewheel action, if you're standing right there, flings this absolutely amazing hot aroma right into your face-from the Oat Brans, from the Banana-Rhubarbs, especially from the Double Double Chocolates; and then the muffins themselves are so warm and nice-shaped, like these great little trumpet mutes of cake like texture, and you're feeling this kind of glistening inside your cheeks, this liquidy glowing, and you're thinking that these muffins would, you know, just fit so well right in your fist, where you could take them and shove them sugar-warm right into your face-just fill up your mouth and chew and chomp, densely, sweet-texturedly, liquidly ... ; and then, you know, while you're sweet-chomping, it would be like you could smell them with your entire mouth, with your entire sinuses, with your pores...; but all this is gone by the time the muffins are distributed to the delis and diners in the morning, all dead and cold and dry; in fact, no one out there even has the beginning of a clue how good this shit is;””

Evan Dara

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The sensory experience of fresh muffins is profound, yet most people never truly appreciate it.

In simple terms: Fresh muffins are amazing, but most never notice.

Key Takeaway

Seek deeper appreciation of everyday pleasures.

Themes

sensory detail consumer perception marketing culinary art

Mood

descriptive humorous

Type

observational entertaining

When to use this quote

  • food tasting
  • product design
  • advertising
  • restaurant service

Key Concepts

taste smell experience value perception

Questions to Reflect On

  • How can marketers convey true sensory value?
  • What everyday experiences do you overlook?
A Different Perspective

People may be indifferent despite vivid description.

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