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I think we still do have a PR problem in the sense that…

“I think we still do have a PR problem in the sense that these institutions portray themselves quite often as a museum without the contemporary wing. For a young cutting-edge person, why would you get into that sort of business, which is very clearly geared towards dead or almost dead people?” quote by Esa-Pekka Salonen
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“I think we still do have a PR problem in the sense that these institutions portray themselves quite often as a museum without the contemporary wing. For a young cutting-edge person, why would you get into that sort of business, which is very clearly geared towards dead or almost dead people?”

Esa-Pekka Salonen

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Institutions presenting themselves as outdated deter innovative individuals, suggesting a need for modern, dynamic cultural spaces to attract younger talent.

In simple terms: Old museums repel youth.

Key Takeaway

Modernize cultural venues.

Themes

culture innovation generational gap branding

Mood

inspirational strategic

Type

suggestive analytical

When to use this quote

  • museum redesign
  • community outreach
  • policy advocacy

Key Concepts

institutional relevance creative economies

Questions to Reflect On

  • How can museums become truly contemporary?
  • What incentives attract young creatives?
A Different Perspective

Changing perception alone may not shift deep‑seated biases.

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