No plan survives contact with the enemy

“No plan survives first contact with the enemy.”

— Andy Weir

No Plan Survives First Contact With Customers

— Steve Blank

“They say no plan survives first contact with implementation. I’d have to agree.”

— Andy Weir

No battle plan survives contact with the enemy.

— Colin Powell

No campaign plan survives first contact with the enemy

— Carl von Clausewitz

No plan ever survives its first encounter with the enemy.

— Douglas MacArthur

“No battle plan ever survives contact with the enemy.”

— Helmuth von Moltke the Elder

It's true that no policy fully survives first contact. But if you don't spend time anticipating the shots you are likely to take, you…

— Antony Blinken

No plan of battle ever survives contact with the enemy.

— Anonymous

No battle plan survives first contact with the enemy. Not when the enemy is me.

— Lois McMaster Bujold

There's nothing wrong with a plan, but remember Von Moltke's famous dictum that no plan survives first contact with the enemy. The danger is…

— Tim Harford

“No plan survives first contact with the enemy. What matters is how quickly the leader is able to adapt.”

— Tim Harford

“Proverbially, no military plan survives contact with the enemy. That is never truer than when there is no plan to begin with.”

— Rick Atkinson

“Rule No. 5: No Business Plan Survives First Contact with Customers So Use a Business Model Canvas”

— Steven Gary Blank

“First, no plan survives contact with the enemy. Second, the enemy also makes plans.”

— Craig Alanson