These days, information is a commodity being sold. And…
“These days, information is a commodity being sold. And designers-including the newly defined subset of information designers and information architects-have a responsible role to play. We are interpreters, not merely translators, between sender and receiver. What we say and how we say it makes a difference. If we want to speak to people, we need to know their language. In order to design for understanding, we need to understand design.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Information designers must interpret, not just translate, requiring deep audience insight to shape meaning.
In simple terms: Design interprets for audience.
Key Takeaway
Learn audience language to design effectively.
Themes
design
communication
interpretation
audience insight
Mood
analytical
thoughtful
Type
professional
educational
When to use this quote
- marketing
- UX design
- education
Key Concepts
semiotics
cognitive psychology
information architecture
Questions to Reflect On
- How do you ensure accurate interpretation?
- What methods reveal audience language?
A Different Perspective
Misinterpretation can cause misinformation.