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We have no idea what your venture is or even your…

“We have no idea what your venture is or even your industry, so we won’t presume to tell you how to create a business plan. But we can tell you with 100 percent certainty that if you have one, it is wrong.” quote by Eric Schmidt
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““We have no idea what your venture is or even your industry, so we won’t presume to tell you how to create a business plan. But we can tell you with 100 percent certainty that if you have one, it is wrong.””

Eric Schmidt

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Having a business plan is often misleading; if you think you have one, it’s likely flawed.

In simple terms: Business plans can be wrong.

Key Takeaway

Question assumptions about your plan.

Themes

business strategy planning uncertainty

Mood

skeptical pragmatic

Type

advisory critical

When to use this quote

  • startup pitching
  • investor meetings
  • product development
  • market analysis

Key Concepts

entrepreneurship risk management

Questions to Reflect On

  • Do you truly need a formal plan?
  • How can you stay adaptable?
A Different Perspective

Plans can become outdated quickly.

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