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It was my idea that if you started any kind of business…

“It was my idea that if you started any kind of business, you should begin somewhere near where you hoped to end. In other words, if I wanted to make really good clothes to order, I would start out making good, and therefore expensive, clothes to order. If I started making inexpensive clothes, I…” quote by Elizabeth Hawes
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“It was my idea that if you started any kind of business, you should begin somewhere near where you hoped to end. In other words, if I wanted to make really good clothes to order, I would start out making good, and therefore expensive, clothes to order. If I started making inexpensive clothes, I thought probably I'd die making them.”

Elizabeth Hawes

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Start a business near its intended market to align product quality with customer expectations and avoid misaligned pricing.

In simple terms: Begin near your target market.

Key Takeaway

Align product with market.

Themes

business strategy market positioning product development

Mood

strategic pragmatic

Type

advice business

When to use this quote

  • fashion design
  • startup planning
  • product launch
  • market research

Key Concepts

value proposition customer segmentation pricing strategy

Questions to Reflect On

  • How does proximity to your target market influence product decisions?
  • What risks arise from mismatched pricing?
A Different Perspective

If you start far from your target market, you may misjudge demand and pricing.

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