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If we were to do the Second Coming of Christ in color for…

“If we were to do the Second Coming of Christ in color for a full hour, there would be a considerable number of stations which would decline to carry it on the grounds that a Western or a quiz show would be more profitable.” quote by Edward R. Murrow
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“If we were to do the Second Coming of Christ in color for a full hour, there would be a considerable number of stations which would decline to carry it on the grounds that a Western or a quiz show would be more profitable.”

Edward R. Murrow

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Commercial TV would likely avoid a full‑color depiction of Christ’s return, favoring profit‑driven content.

In simple terms: TV prefers profit over sacred content.

Key Takeaway

Seek meaningful media.

Themes

media ethics religion commercialism

Mood

critical analytical

Type

journalistic philosophical

When to use this quote

  • broadcast decisions
  • advertising
  • faith programming
  • public policy

Key Concepts

censorship cultural values

Questions to Reflect On

  • Should media balance profit and spirituality?
  • Can sacred stories be profitable?
A Different Perspective

Some argue that sacred topics can attract audiences, challenging the profit argument.

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