[on making the transition from the comedy "Mary Tyler…
![“[on making the transition from the comedy "Mary Tyler Moore" (1970) to its dramatic spin-off series "Lou Grant" (1977)] We were really worried about changing over from a three-camera, half-hour comedy to a one-camera, full-hour drama. The audience wasn't ready for the switch - even CBS billed us…” quote by Ed Asner](https://sms4smile.com/q/img-quotes/a85/ed-asner-14022_audience_on-making-the-transition-from-the-comedy_2909465.jpg)
“[on making the transition from the comedy "Mary Tyler Moore" (1970) to its dramatic spin-off series "Lou Grant" (1977)] We were really worried about changing over from a three-camera, half-hour comedy to a one-camera, full-hour drama. The audience wasn't ready for the switch - even CBS billed us in their promos as a comedy. In fact, the whole thing was impossible. But we didn't know that.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Transitioning formats requires audience re‑education and clear branding.
In simple terms: Changing genres needs clear communication.
Key Takeaway
Prepare audience before major shifts.
Themes
change management
media
audience perception
Mood
cautious
reflective
Type
industry
strategy
When to use this quote
- TV pilots
- network promos
- viewer surveys
Key Concepts
branding
format adaptation
Questions to Reflect On
- What steps can ease a format change?
- How to signal new direction effectively?
A Different Perspective
Risk of alienating existing fans.