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Personally, I don't use fragrance, and only use essential…

“Personally, I don't use fragrance, and only use essential oils. Stephan [Weiss] said, "Donna, we have to do fragrance - fragrance will last forever - fashion goes up and down. And I said, "I love Casablanca lilies, I love the smell of your neck and I love suede. If you can combine these three…” quote by Donna Karan
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“Personally, I don't use fragrance, and only use essential oils. Stephan [Weiss] said, "Donna, we have to do fragrance - fragrance will last forever - fashion goes up and down. And I said, "I love Casablanca lilies, I love the smell of your neck and I love suede. If you can combine these three together, we can discuss it."”

Donna Karan

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The speaker contrasts fleeting fashion trends with timeless fragrance, suggesting scent can create lasting brand identity beyond clothing cycles.

In simple terms: Fragrance endures longer than fashion trends.

Key Takeaway

Use scent to build lasting brand presence.

Themes

branding timelessness fashion sensory marketing

Mood

reflective strategic

Type

marketing insightful

When to use this quote

  • Product launch
  • store ambience
  • personal branding
  • marketing campaigns

Key Concepts

Brand identity olfactory perception consumer psychology

Questions to Reflect On

  • How can scent reinforce a brand’s story?
  • What risks exist when relying on fragrance for longevity?
A Different Perspective

Fragrance may not resonate with all audiences and can be costly to develop.

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