Skip to content

Go to the bookstore and look at how many bookshelves are…

“Go to the bookstore and look at how many bookshelves are filled with books trying to explain how to work the devices. We don't see shelves of books on how to use television sets, telephones, refrigerators or washing machines. Why should we for computer-based applications?” quote by Donald A. Norman
Download Open image
“Go to the bookstore and look at how many bookshelves are filled with books trying to explain how to work the devices. We don't see shelves of books on how to use television sets, telephones, refrigerators or washing machines. Why should we for computer-based applications?”

Donald A. Norman

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

We prioritize manuals for complex devices but lack guides for everyday appliances, questioning why we neglect practical, computer‑based instruction.

In simple terms: We need more guides for everyday tech.

Key Takeaway

Create practical tech tutorials.

Themes

technology education user experience

Mood

critical inquisitive

Type

educational analytical

When to use this quote

  • home appliances
  • software onboarding
  • DIY repairs
  • training programs

Key Concepts

instructional design accessibility

Questions to Reflect On

  • Why are tech guides scarce?
  • How can we improve everyday tech literacy?
A Different Perspective

May underestimate existing resources.

★ ★ ★ ★ ★ No ratings yet

More by Donald A. Norman

Explore all 97 Donald A. Norman quotes

More Application quotes

Browse all 918 Application quotes