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The easiest way to make something cool is to get cool…

“The easiest way to make something cool is to get cool people to do it. Part of this might mean the president has to forget tensions with opponents, or people like Arnold Schwarzenegger who has actually been decent with oil issues. Maybe he needs to pull some of the cool people in and make them…” quote by Denis Hayes
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“The easiest way to make something cool is to get cool people to do it. Part of this might mean the president has to forget tensions with opponents, or people like Arnold Schwarzenegger who has actually been decent with oil issues. Maybe he needs to pull some of the cool people in and make them model the right behaviors.”

Denis Hayes

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Bringing influential, respected individuals into a cause can shift behavior and policy positively.

In simple terms: Cool people drive cool outcomes.

Key Takeaway

Engage respected leaders to model desired actions.

Themes

leadership influence collaboration climate action

Mood

motivational hopeful strategic

Type

inspirational practical

When to use this quote

  • government
  • industry
  • NGOs
  • media campaigns

Key Concepts

social modeling network effects behavioral change

Questions to Reflect On

  • Who are the most credible voices for your cause?
  • How can you sustain momentum after initial enthusiasm?
A Different Perspective

Relying on a few “cool” figures may overlook broader participation.

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