If I'm doing a logo, I'll do it in black and white. Once…
“If I'm doing a logo, I'll do it in black and white. Once the form is feeling right, only then do I start exploring the color palettes. A good example was the process of rebranding the Salvador Dali Museum. I did at least 100 versions in black and white.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Start with simple monochrome concepts to focus on form before adding color, ensuring strong visual foundation.
In simple terms: Begin with black and white to get the shape right before color.
Key Takeaway
Prioritize form, then explore color.
Themes
design
process
creativity
Mood
analytical
instructive
Type
methodology
creative advice
When to use this quote
- logo design
- branding projects
- art direction
Key Concepts
visual hierarchy
iteration
Questions to Reflect On
- How does removing color affect your design decisions?
- When is it better to start with color?
A Different Perspective
May limit early inspiration; color can influence form perception.