You have to develop a broad range of projects. One thing…
“You have to develop a broad range of projects. One thing we've seen with 'This Is Us' is that people want to escape a little bit into the lives of others with beautiful emotional storylines where a country that needs a good cry can have one without seeming crazy. So I would say my real takeaway is that we should all be pushing for extreme emotion.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
The quote argues that media should aim for intense emotional experiences, allowing audiences to safely explore deep feelings through compelling stories.
In simple terms: Create media that lets people feel strongly and safely.
Key Takeaway
Prioritize deep, relatable storytelling.
Themes
emotion
storytelling
audience connection
media strategy
Mood
empathetic
reflective
Type
advisory
strategic
When to use this quote
- TV series development
- screenwriting
- marketing campaigns
- audience research
Key Concepts
emotional catharsis
empathetic design
Questions to Reflect On
- How can creators balance emotional depth with accessibility?
- What stories best provide a healthy emotional release?
A Different Perspective
Extreme emotion may alienate viewers seeking light entertainment.