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useful, or believe to be beautiful." Thus said the…

“useful, or believe to be beautiful." Thus said the godfather of the Arts & Crafts movement, William Morris. Anyone who has ever spent time (hours, days, weeks, months) creating and (more importantly, refining) a graphic or physical form knows how difficult it can be. It takes practice and…” quote by Dan Saffer
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““useful, or believe to be beautiful." Thus said the godfather of the Arts & Crafts movement, William Morris. Anyone who has ever spent time (hours, days, weeks, months) creating and (more importantly, refining) a graphic or physical form knows how difficult it can be. It takes practice and training, experience, and taste. A poor font, a button slightly off, the wrong material choice, a garish shade of color can ruin a perfectly fine design. Too many products are made as though aesthetic design decisions are items to be ordered off a Chinese menu. The CEO will say, "I'll take that font, that color, and that material." These arbitrary decisions, made without regard to the effect or the whole, can quickly make a product ugly. The real problem with ugly products is that they not only coarsen the world, they are (seemingly) more difficult to use. As Don Norman rightly pointed out, attractive things work better. "We now have evidence that pleasing things work better, are easier to learn, and produce a more harmonious result," he writes. Creating beautiful things, especially for products with seemingly””

Dan Saffer

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Design quality matters; aesthetic choices affect usability and user experience, making attractive products more effective.

In simple terms: Beautiful design improves function.

Key Takeaway

Prioritize aesthetics, test usability.

Themes

design aesthetics usability functionality user experience

Mood

inspired analytical

Type

educational design philosophy

When to use this quote

  • branding
  • software UI
  • industrial design

Key Concepts

visual design product development human‑centered design

Questions to Reflect On

  • How does beauty influence usability?
  • What design aspects matter most?
A Different Perspective

Aesthetic decisions impact product success; neglect harms users.

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